When an e-commerce platform launches a sign-up promotion, every new registration receives a coupon. Day-one numbers look excellent — thousands of new accounts, every email passing the format check. A week later, the pattern emerges: many accounts used disposable email addresses, claimed their coupons within minutes, and never returned. The budget is spent, few real customers were acquired, and the signals that would have exposed these accounts were simply never read.
Global Risk Persona, from TrustDecision, is built to read those signals before the loss occurs. It converts the email address and IP address behind every interaction into structured risk profiles — attributes, labels, scores, and levels — that business systems can consume directly: blocking fake sign-ups at registration, cleansing lists before campaigns launch, flagging proxy traffic at login, and assessing risk before a transaction completes.
Core capabilities
Email Profiling validates deliverability, identifies abnormal email types, and outputs risk labels and scores — reducing invalid registrations and cleaning outreach lists.
IP Profiling identifies IP attributes and access risk — proxy detection, abnormal traffic origins, and human probability — to assess traffic origin and request authenticity.
The system behind the profiles
The Open Trust Intelligent Network (OTIN) connects multi-source risk data and identity signals into a continuously updated data foundation.
Deep analysis and intelligent mining apply AI models to surface risk patterns that individual field checks miss.
Continuous scoring upgrades keep scoring rules calibrated as the risk database grows with business traffic.
Business value
The value follows a five-step chain: emails and IPs enter one unified profile framework; OTIN and multi-source data provide stable support; AI mines hidden risk patterns; scoring rules continue to evolve; and risk results feed into full-funnel business decisions.
For businesses, this means three outcomes:
More trustworthy risk decisions — backed by the data foundation and deep analysis, not single-field checks.
More direct strategy application — scores, levels, and profile results integrate into registration, login, marketing, and transactions without additional interpretation.
Capability assets that accumulate — the risk database and scoring system strengthen over time alongside business scenarios.
In summary
Global Risk Persona is built on a simple principle: risk signals are more useful when they arrive already interpreted. Structured labels, scores, and levels replace raw fields; one profile framework serves every touchpoint; and the underlying data and scoring systems continue to improve with use.
Try it now
The product is live on AWS Marketplace — click the link to try it directly: https://aws.amazon.com/marketplace/pp/prodview-epyntjc5moiya
