Run an efficient marketing strategy with a promotional campaign that prevents promo abuse, ensures authentic customer engagement, maximizes ROI, and protects your brand integrity
Marketing campaigns are vulnerable to promotion policy abuse, which can create the illusion of success, with ingenuine customers inflating results. This misleading data and wasted marketing budgets ultimately damage campaign effectiveness
Combat promotion fraud with advanced strategies to ensure your campaigns effectively reach legitimate customers and improve overall ROI
Explore our blog to learn about common types of promo abuse, effective prevention strategies, and how to safeguard your marketing campaigns from fraud
TrustDecision’s promotion abuse prevention solution helps businesses safeguard their marketing campaigns by detecting and stopping fraudulent activities such as discount exploitation, fake referrals, and coupon stacking. Using AI, device fingerprints, and behavioral analysis, it identifies suspicious patterns like multiple accounts using the same promotion or bots generating fake referrals. This solution is especially beneficial for industries like retail and e-commerce, airlines, and entertainment, where promotional campaigns are frequent and vulnerable to abuse.
TrustDecision's solution leverages AI, machine learning models, and behavioral analysis to detect suspicious patterns in real time. It monitors activities like multiple account creation, excessive coupon usage, and fake referrals, often carried out by bots using the same device or network. By analysing user behaviour, device data, and transactional history, the system flags anomalies and uses automated decision-making to stop fraudulent activity in real time.
TrustDecision's promotion abuse prevention solutions stand out due to the combination of AI-driven behavioural analysis, device intelligence, real-time anomaly detection, and a global network database. Unlike basic rule-based systems, our solution continuously learns and adapts to detect complex schemes like bot-driven referrals or redemptions, multi-account coupon exploitation, and bonus farming.
In addition to predictive machine learning models that identify evolving patterns, our team of domain experts actively uncovers the latest fraud techniques and regularly updates the decision engine, ensuring clients stay protected without worrying about tracking emerging threats themselves.
Machine learning models analyze large volumes of data, including user behavior patterns, transaction histories, and device fingerprints, to detect subtle anomalies that may indicate fraud. These models continuously learn from past fraud patterns, adapting over time to identify evolving fraud tactics.
Real-time decisioning processes this data instantly, evaluating risk factors like geolocation inconsistencies, suspicious IP usage, or abnormal transaction velocity. By cross-referencing data from ongoing promotions, the system makes immediate, automated decisions to intercept fraudulent activity before it impacts businesses.
This is particularly beneficial for industries like retail and e-commerce, entertainment, or fast-growing fintech, where high user registration volumes and frequent transactions make fraud prevention critical.
TrustDecision's solution helps businesses prevent fraudsters from exploiting promotions, discounts, and referral programs. It ensures that marketing budgets are spent on genuine customers who provide long-term value rather than short-term artificial boosts.
Automated and real-time decisioning reduces the need for manual monitoring and handling cases, freeing up time for businesses to focus on growth rather than managing fraud.
With continuous learning from machine learning models and regular updates from domain experts, TrustDecision stays ahead of evolving fraud techniques, keeping businesses protected as they scale.
Let’s chat!
Let us get to know your business needs, and answer any questions you may have about us. Then, we’ll help you find a solution that suits you
TrustDecision empowers businesses with AI-driven decision engine designed for fraud prevention, credit risk decisioning and ensure regulatory compliance. It leverages on machine learning models and big data capabilities to deliver real-time risk insights with accuracy and automate decision-making process to deliver maximum operation efficiency.
.jpg)
